OKDOTHIS-001Our CEO Andrew got a sneak peak at the brand new OKDOTHIS app when he recently caught up with the app’s creator, Jeremy Cowart, at the 2013 PhotoPlus Expo in New York. Andrew was impressed with what he saw, and so we kept a lookout for the launch.

Apparently we weren’t the only ones, because the OKDOTHIS promo video has notched up nearly 43,000 views on Vimeo in the last month and the photography blogosphere has been posting full-steam-ahead about it since the app’s launch last Monday.

So, because we think the app seams pretty cool, and in case you haven’t heard about it yet, we thought we’d add to the blog chatter and give OKDOTHIS another plug.

Ernst Haas once pointed out that “The camera doesn’t make a bit of difference. All of them can record what you are seeing. But, you have to see.” Or, as Mr (or Ms) Anonymous put it: “Buying an expensive Nikon doesn’t make you a photographer. It makes you a Nikon owner.” In the same way, all the iphonography apps in the world are still no use if you don’t have any ideas of what to photograph.

This is where the brand new iPhone app OKDOTHIS has stepped in.

People have been sharing photos since the invention of the camera. But until now, going social with your photos has been limited to printing, posting, and uploading. But what if you could take the creative process itself social? What if you could share the creative spark of photo creation with others? Now you can, with OKDOTHIS.



With OKDOTHIS, users upload ideas (known as DOs) for photography subjects, fostering sharing before the shutter is pressed. It’s a creative ideas database that means you never have to suffer from ‘photographer’s block’ again. Once you’ve taken the photo, you can then upload it to show it off alongside all the other photo responses to that ‘DO’.

DOs are divided into categories to allow you to find something relevant to your situation. Out of ideas for getting an interesting pose from your model? Head to the Portraits category and try “Fun with a scarf” or “Act like your favourite superhero”.

On a road trip? In the Travel and Vacation category you will find DOs like “Stop, stare and exhale”, “Sunset out the plane window” and “only in Texas”.

But, I think the real action starts in the Funny category. There’s the amusing (“Things that make me giggle…”) and the self-reflexive photo-within-a-photo (“Take a picture of a tourist taking a photo with an iPad”), the relationship damaging (“They’re going to be so mad when they see this photo…”) and the bonding (“Photograph? More like BRO-tograph”), the general (“I see faces”) and the very specific (“Your face when you realise iTunes is forcing you to restore your phone and you just lost all your data”), and finally the too-much-information (“Feet while pooping”).

My personal ambition over the holiday season is to do this DO suggested by the app creator himself, @jeremy: “You’ve reached “Ninja Photographer” status if you can catch a photo of someone sneezing”.

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